Case Study: GLOW Surgical

Automation | CRM Management | Inbound Marketing

GLOW Surgical Arts’ HubSpot Implementation: Revitalizing Marketing Initiatives & Streamlining Operations

GLOW Surgical Arts, a leading cosmetic surgery clinic in California, faced challenges with disorganized operations and stagnant marketing efforts. Seeking a transformative solution, they turned to HubSpot’s suite of tools. INT addressed their two-fold challenge by setting up HubSpot’s Sales, Marketing, and Service Hubs, centralizing data and revamping marketing strategies. The results included streamlined operations and revitalized marketing campaigns, helping to solidify GLOW Surgical Arts’ position in the cosmetic industry.

The Client:

GLOW Surgical Arts is a renowned cosmetic surgery clinic located in the heart of Redwood City, California. Led by the experienced duo, Dr. Paul Gorman and Dr. Renee Marshall, the clinic offers a fusion of artistry, science, and expertise, delivering transformative results that resonate with the desires and aspirations of their clients.

GLOW Surgical Arts provides an expansive range of surgical and non-surgical procedures. From body contouring and liposuction to minimally invasive treatments like injectables and dermal fillers, the clinic endeavors to meet the diverse needs of its clientele. With a patient-centric approach, the team at GLOW Surgical Arts is one of the most sought-after destinations for cosmetic enhancement in the region.

The Problem:

GLOW Surgical Arts recognized the importance of organizing their expansive operations and sought intuitive solutions to elevate their marketing efforts. Their pursuit of a transformative solution led them to HubSpot’s suite of tools to help streamline processes, amplify their marketing outreach, and clean up internal intricacies.

The Challenges:

GLOW faced a two-fold challenge: 

  1. Disorganized Data and Processes: Handling information across different platforms, they grappled with a lack of consolidated data, leading to operational inefficiencies and delayed responses. 
  2. Stagnant Marketing Efforts: Despite having a strong brand voice and vision, the absence of a cohesive marketing tool made it challenging to consistently reach and engage their target audience. 

The Solution:

Our team, understanding the core challenges, embarked on a mission to revolutionize GLOW’s operational landscape: 

  1. Technical Setup: HubSpot’s Sales, Marketing, and Service Hubs were set up meticulously, with a keen focus on ensuring each component aligned with GLOW’s objectives. This setup provided a unified platform for data, reducing fragmentation. 
  2. Revamping Marketing: With HubSpot’s Marketing Hub, we were able to set up targeted campaigns, lead scoring, and automation workflows, ensuring they could launch revitalized campaigns from day one. 
  3. Training & Onboarding: Recognizing the potential of HubSpot’s capabilities, we conducted in-depth training sessions, ensuring the team could harness the platform’s full power for sales, marketing, and service functions. 

The Results:

Post-implementation, the shift was evident: 

  1. Organized Operations: HubSpot became the linchpin of GLOW’s operations, synchronizing internal processes, centralizing data, and fostering enhanced collaboration. 
  2. Revitalized Marketing: Empowered with nuanced targeting, automation, and real-time insights, their marketing campaigns saw increased engagement, solidifying their footprint in the cosmetic field.  


GLOW Surgical Arts, a prominent entity in the cosmetics industry, aimed to optimize their operations and revitalize their marketing strategies. Faced with fragmented data management and underperforming marketing campaigns, they turned to HubSpot for a comprehensive and intuitive solution. INT used our expertise to implement HubSpot’s Sales, Marketing, and Service Hubs for GLOW Surgical Arts, and in the process centralized their data and supercharged their marketing initiatives. The transformative results included streamlined operations and significantly enhanced marketing engagement. 


Choosing INT was one of the best business decisions I have made in my 35+ year career.

Renee L. Marshall, MD