Case Study:
Website Refresh for a Healthcare Provider

Responsive Web Design | SEO | UI/UX Design | Web Accessibility | Web Design

A regional orthopedic and sports medicine practice faced website deficiencies that were affecting user experience, accessibility, and online visibility. Addressing these challenges, INT introduced ADA-compliant elements, enhanced mobile responsiveness, and updated content. The engagement yielded substantial improvements in user experience and search engine optimization, leading to heightened brand awareness and an overall stronger digital presence. 

The Client:

The client is a specialty healthcare provider offering individualized, comprehensive care to patients with orthopedic concerns, including sports injury treatment, prevention, and performance enhancement. Their board-certified, fellowship-trained surgeons specialize in careful diagnosis and state-of-the-art surgical and non-surgical treatment plans, with the primary objective of optimizing the health and active lifestyles of their patients. 

The Problem:

The client’s website suffered from a range of deficiencies that collectively hampered user experience and engagement. A malfunctioning search function, outdated content, and an aging aesthetic left the site underperforming relative to the practice’s reputation and service quality. 

The Challenges:

The website migration and refresh project presented several key challenges:   

  • Poor User Experience: The website was plagued by a broken search function, malfunctioning hyperlinks, and an unsatisfactory navigation experience that frustrated patients seeking information.
  • ADA Non-Compliance: The website failed to meet Americans with Disabilities Act (ADA) compliance standards, exposing the client to potential legal ramifications and substantial fines.
  • Lack of Mobile Responsiveness: The site was not optimized for mobile devices, resulting in a subpar experience for the growing share of users accessing the site on phones and tablets, with a direct negative impact on SEO performance.
  • Outdated Content: The website contained obsolete information that did not accurately represent the practice’s current offerings, staff, or organizational identity.

The Solution:

To address these challenges, INT implemented a structured set of improvements across the site: 

  • Enhanced User Experience: INT resolved broken search functionality and hyperlinks, introduced a “sticky” header for improved navigation, streamlined patient portal access, and modernized key UI components to elevate the overall experience.
  • ADA Compliance Implementation: INT adjusted style sheets and page layouts to meet minimum ADA compliance requirements, ensuring accessibility for all users and reducing the client’s legal exposure.
  • Improved Responsiveness: New style sheets were developed to facilitate responsive design, rendering the website fully compatible with mobile devices and improving its standing in search engine rankings.
  • Content Refresh: INT identified and replaced outdated information with current, SEO-optimized content, ensuring the site accurately reflected the practice and its services.
  • 12-Month Hosting and Maintenance: INT provided ongoing hosting and maintenance to ensure the refreshed website continued to meet industry standards and operate at full capacity following launch.

The Results:

The website migration and refresh project yielded a range of measurable, favorable outcomes:

  • Enhanced User Experience: Revisions to navigation, aesthetics, search and hyperlink functionality, and mobile responsiveness significantly improved the overall experience for patients and site visitors.
  • Improved SEO and Brand Awareness: Updated, SEO-optimized content and integrated social media presence in the site’s headers and footers contributed to heightened search engine performance and greater brand visibility.
  • Peace of Mind with Ongoing Maintenance: A comprehensive 12-month hosting and maintenance package ensured the website retained its improved functionality and performance well beyond the initial project delivery.

Conclusion

This website migration and refresh engagement demonstrates INT’s ability to resolve critical website deficiencies while delivering a meaningfully improved digital presence for healthcare clients. By enhancing user experience, achieving ADA compliance, improving mobile responsiveness, and modernizing content, the practice’s website became a reliable, accessible, and competitive online platform. The combination of technical execution and ongoing managed support ensured those improvements were sustained long after go-live.