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Content Creation & Strategy

At INT, we help your brand stand out with smart, impactful content strategies. But what does this really mean? If you need to boost your online presence, establish yourself as the go-to expert in your industry, or simply stop your audience from scrolling past your post, we’ve got you covered. We deliver content that positions your business as a leader, including carefully planned strategies, compelling website copy, engaging eBooks, and research-driven whitepapers. No fluff; just results.

Content Strategy

Your content deserves a winning strategy that not only stands out but resonates with your audience. At INT, we kick off our Content Strategy service by conducting in-depth interviews to gain a thorough understanding of your goals, audience, and competitive landscape. With this foundational insight, we craft a tailored action plan designed to create compelling content that captures attention and drives results consistently. Our strategic approach transforms your content from mere noise into a powerful asset that amplifies your brand and captivates your audience.

Here’s what you’ll get when you bring INT into the fold:

  • Audience Research & Competitor Analysis: Because knowing your competition is an important half of the battle.
  • Audit of Existing Content: What’s working, what’s not, and what needs a little TLC.
  • Content Mission Statement: A guide for why your content matters.
  • Content Calendar: A roadmap so you’ll never wonder, “What should we post today?”

Think of this as your content playbook; a guide to make sure your content makes it past the goal line every time.

Website Content

Are your website visitors leaving after a quick peek? Sounds like your content needs an upgrade. Our Website Content service transforms your online presence with clear, compelling copy that not only grabs attention but also keeps visitors engaged. With SEO optimization at the core, we attract the right audience and guide them toward becoming loyal fans of your brand. Let’s turn those fleeting visits into lasting connections!

Includes:

  • Audience Research & Competitor Analysis: Know what your audience is searching for (and what your competitors wish they knew).
  • Audit of Existing Content (if applicable): Polish up what you have and identify gaps.
  • Content Mission Statement: Because every word should serve a purpose.
  • Search Engine Optimization (SEO): So the search engines love your site as much as your readers do.

It’s more than just filling up your web pages—it’s about creating content that makes people stick around and take action.

eBooks

Want to turn your expertise into a resource that your audience can’t wait to download? Our eBooks are designed to position your brand as a thought leader, build credibility, and, yes, capture those all-important leads. A well-crafted eBook dives deep into your audience’s biggest questions and challenges, offering valuable insights that keep them coming back for more. After that first download, your eBook becomes a go-to reference, helping nurture relationships, build trust, and guide prospects down the sales funnel. And when they’re ready to learn more or need your help, they’ll know exactly where to turn.

What’s included:

  • Audience Research & Competitor Analysis: Identify what your audience really wants to read about.
  • Audit of Existing Content (if applicable): We’ll help you build on your strengths.
  • Content Mission Statement: Keep your message focused and clear.
  • Search Engine Optimization (SEO): So your eBook isn’t just great—it’s discoverable.
  • Topic Research: We dig deep to ensure your content is comprehensive and insightful.
  • Design & Formatting: Because nobody wants to read a wall of text.

The result? An eBook that’s informative, engaging, and most importantly, something your audience will actually want to read.

Whitepapers

When it comes to B2B marketing, whitepapers are the “heavy hitters” of content. Our whitepaper service helps you break down complex topics into clear, data-backed insights that position your brand as the authority in your field. Once downloaded, your whitepaper becomes a valuable resource for your audience—whether they’re using it to guide decision-making, share insights with their teams, or explore solutions to their biggest challenges. They’ll quickly come to think of your brand as the go-to for expertise and will know exactly who to reach out to when they need extra guidance.

What’s included:

  • Audience Research & Competitor Analysis: Identify what your audience needs to know.
  • Audit of Existing Content (if applicable): Fine-tune your existing material.
  • Content Mission Statement: Because every whitepaper needs a clear purpose.
  • Search Engine Optimization (SEO): Get your content noticed by the right people.
  • Topic Research: We’ll dig into the data, so your whitepaper stands out.
  • Design & Formatting: Make your insights as easy to read as they are impactful.

The result? Content that goes beyond technical jargon it informs, persuades, and, let’s be honest, probably makes your competitors a little jealous.

Included in Each Content Creation Offering

Every service comes with the essentials to make sure your content strategy is sharp, your messaging is spot-on, and your audience keeps coming back for more:

  • Competitor Analysis: Learn from what your competitors are doing (or not doing).
  • Audience Research: Find out what your audience really wants, so that you can speak their language.
  • Existing Content Assessment: See what’s working, what needs a tweak, and what should probably be shown the door.
  • Brand Voice Review: Nail down a tone that sounds like you, not a corporate robot.

Heads-Up:
We’re good, but we’re not magicians. Content strategy is a long-term investment, and it can take a few months (or more) to start seeing tangible results. So, hang in there—the payoff is worth it!

Ready to build content that makes an impact? Let’s get to work!