Branding & Identity
Feel like your brand has gone stale or that your logo isn’t catching the eye? That your tagline isn’t memorable? Sounds like it may be time for a brand boost or total reboot. Our branding services go beyond just creating a nice-looking logo. We’re talking about building (or rebuilding) a complete identity that makes a lasting impression and connects you with your target audience. Think of it as giving your business a vibrant personality—one that people want to hang out with. And once they start hanging out with you, they won’t want to stop. This is why building a strong brand identity is key – it increases both brand recognition and customer loyalty, inevitably leading to increased revenue.
Let’s back up for a second. Not sure what branding and identity is? It’s all about how your business presents itself to the world and can include everything from the personality and tone of your messaging to your company’s vision and mission. Whether you need a new logo, a compelling brand story, or a strong voice that represents who you are, we’re here to make sure your brand looks sharp, feels authentic, and stands out in all the right ways. Let’s create an identity that not only grabs attention but keeps people coming back for more.
We understand what it’s like to reimagine an identity. Click here to learn more about INT’s recent brand refresh.
Brand Identity Development
At INT, we help you uncover what makes your brand truly unique. What makes you, YOU? We dive deep to figure out what sets you apart and then craft a brand identity that feels real, memorable, and uniquely yours. Let’s bring your story to life in a way that connects deeply with your audience.
The best brands don’t start with sketches and swatches. They start with listening.
Here’s how we bring your identity to life:
- Brand Strategy & Positioning: We’ll zero in on your market position and define exactly why your brand should be the top choice.
- Logo Design & Visual Identity: Craft a visual style that’s memorable and unmistakably yours.
- Brand Voice & Messaging: Shape the tone and language that resonates with your audience.
- Brand Guidelines & Style Guides: Keep everything consistent so your brand shows up looking polished every time.
Whether you’re building a brand from scratch or giving your current one a splash of color, we work closely with you to create a strong, authentic identity that your audience will remember.
Brand Visuals
Brand identity development is just the beginning. Now, it’s time to make sure your brand looks as amazing in action as it does on paper. Our visual design services bring your brand to life wherever it shows up—on your website, social media, email campaigns, packaging, print, or even store displays. Think of us as your brand’s stylist, ensuring it looks sharp, memorable, and instantly recognizable across the board. Because a brand that looks good everywhere? That’s a brand people will remember.
- Website Design & Development: A sleek, functional site that looks amazing and works even better.
- Marketing Collateral Creation: We design pieces that reflect your brand’s character, including business cards, brochures, and more.
- Social Media Graphics & Templates: Consistent, on-brand designs that keep your posts looking sharp.
- Packaging Design (if applicable): Standout packaging that turns heads and reinforces your brand identity.
Whether it’s your digital presence or printed materials, or anything in between, we make sure every element is meticulously crafted and true to your brand’s unique style.
Additional Services
- Content Creation: Need some fresh content to match your new look? Let’s talk about how we can craft engaging copy that draws your audience in and keeps them captivated.
- À La Carte Services: Looking for just a few specific pieces? Many of our branding services can be offered individually—reach out so we can figure out which package works best for you.
What Do You Need To Do?
| Get Started | Spin Off | Establish | Refresh | |
| Company Profile: | Brand new company that needs the very basics to get off the ground. | An existing company wishes to spin off an online-only sub-brand. | Existing company that has a usable logo, but needs to codify their brand and its application. | Existing company that needs a thorough brand refresh. |
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| Starting at $7,500 | Starting at $10,000 | Starting at $10,000 | Starting at $15,000 |
Not Sure Where to Start?
Branding & Identity Frequently Asked Questions
Isn’t a logo basically the whole brand?
Not quite. A logo is important, but it’s just the front door. Your brand is the entire experience—how you sound, what you stand for, who you’re talking to, and why you matter. The logo just helps people find you.
How do I know when it’s time to rebrand?
If your brand feels like a hand-me-down from a previous version of your company, that’s a clue. Maybe your mission has evolved, or your audience has shifted. Or maybe you just looked at your logo and cringed. That counts too.
What goes into a brand besides visuals?
A solid brand is built on four things:
- Your promise, or what you consistently deliver
- Your positioning, which sets you apart
- Your audience, and what makes them tick
- Your story, including where you’ve been and where you’re headed
These guide both how you show up and how you speak.
What’s a Brand Manifesto, and why would we need one?
Think of it as the blueprint for your brand’s personality. A Brand Manifesto captures what your business believes, why it exists, and how it aims to be perceived. It’s an internal guide meant to align your team before you start making creative decisions. The goal is to give everyone, from stakeholders to designers, a shared sense of direction that’s more grounded than “I just like the color blue.”
What is a Brand Guidelines Book, and how is it different from a Brand Manifesto?
A Brand Guidelines Book is the practical reference for how your brand shows up in the world. It covers things like logo usage, color palettes, typography, and tone of voice.
If a Brand Manifesto is the strategic foundation, a Brand Guidelines book is the instruction manual. It helps designers, writers, developers, and marketing teams apply that strategy consistently across everything you create. The goal is a brand that feels clear and cohesive, no matter who is working on it.
Do logos really need to be all that clever?
No, but the good ones often are. Some sneak in hidden meanings, such as arrows (like FedEx) or smiles (like Amazon or Goodwill). Others just feel right. A great logo is memorable, meaningful, and recognizable whether it’s giant on a lit-up billboard or tiny on the bumpy surface of a golf ball. If you’d like to find out the meaning behind our logo, check out this video!